Yes, I also think we are creating too much but that’s a story for another day.

When it comes to consuming, we are scrolling and searching and spending time ‘researching’ when really, some of that time can be spent doing.

The truth is, and I know this because I do it myself, there’s only so much we need to consume. It’s different when we engage and reply and build relationships, but passive consumption of content has limits.

Research is valuable, but don’t get lost in that part. Without taking action (yes, I talk about this a lot!) we won’t further our own business goals.

And worse. We’ll just end up comparing ourselves to others and it may cause us to pause our action altogether.

Does that sound familiar?

I do it. I have some ideas, I have a plan, I scroll on a day when I’m feeling a little anxious and see others doing something similar or what I assume may be better and I think ‘oh, maybe I shouldn’t.”

What I should be doing is using my goals and plan and strategy as a guide and keep driving to reach that destination, making my own GPS directions along the way.

If you are feeling tired of content, burnt out and unsure what to do about it, start by reducing your time consuming it.

Allow yourself space for creation, strategizing and planning.

And for some fun.

Set the comparison aside. Set the algorithm aside and go back to basics.

What are your goals? What does your strategy look like? What tools and tactics and actions will you use in that strategy to help you reach those goals?