“I didn’t know you could help with this”
I still remember those words and it was over a decade ago.
A small business owner was looking to outsource social media – at the time, Instagram was still fairly new, but Facebook was a big deal.
They knew they wanted support and another business owner (who I hadn’t worked with, but had attended events with) recommended me.
We set up a call to discuss their needs and see if I was the right fit.
My business was a few years old.
But by this point I had been a featured blogger on some major accounts, and frequently talked about social media. I had attended many events with other business owners. I had many accounts that I worked on at that time and quite a few clients. My business was clearly growing.
I had even met this other business owner before.
And yet on our first call, they said they didn’t know I did that kind of work or that I could help with social media and content writing.
*record scratch.
So after many years, and a pretty extensive online presence, people in my business community still didn’t know what I did and how they could work with me (and in turn, pay me).
Yikes.
I shouldn’t have been surprised. A lot of my business was, and still is, thanks to referrals (which I greatly appreciate!) However, I wanted to diversify my marketing. Plus, for people to refer to me, they had to know what I did! I needed to be the person who came to mind when someone was looking for content/social media/writing support.
I was WAY too quiet about my work and my growing business. I didn’t clearly communicate how I could help other business owners.
Sound familiar?
Getting visible, talking about your business and promoting your services and products (we all want to make sales!) can feel overwhelming but there is a way to shine a spotlight on your business that works for you.
Start by making a plan to increase your visibility (pick one platform to focus on to begin) and actually talk about what you do, how you help and your offers.
It can feel daunting at first, but that’s how we grow!
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November 7, 2025
November 7, 2025
Hi, I'm Rebecca!
I’ve spent over 16 years helping solopreneurs and small business owners stress less about content. My approach isn’t about creating more, it’s about creating with intention, in a way that fits your goals and your capacity.
If your content plan has been sitting on your “someday” list, now’s the time to make it happen. I’ll work with you to create a strategy that feels clear, sustainable, and doable.
