I am a freelance writer, speaker, and content strategist - I help online entrepreneurs and small business owners get clear on their content and brand messaging so they can create, curate and amplify their content without feeling overwhelmed and out of time. Let's work together to make content creation for your social media, website and business branding less stressful and more intentional.
Do you have a content strategy and plan to meet your goals? If you are feeling like you don’t know what to post on social media, or you are struggling with creating consistent blog posts or emails, a content plan can help. Your strategy should support your business goals.
Your website, blog, newsletter, podcast, videos, etc. are all important pieces of content. Creating these longer pieces can help with social media posts too. Don’t build your strategy around a social media platform only. Make it multi-layered. This will also save you time and stress.
Having a clear brand message and voice means less confusion for your potential clients and customers which can lead to inaction. It should be clear across your content and platforms how you help, what you sell and how people can work with you. If people feel confused, or don’t know how to work with you – their decision will be a ‘no’.
Creating content takes time and can be overwhelming. Having the right tools can help. From templates, to batched images and videos, scheduling platforms, and of course a content plan, you can save time and create with confidence. Who wouldn’t want to put their phone down to read a book or play a family game of Mario Kart? It’s doable.
This is a pre-recorded video (or podcast if you prefer audio) with action steps you can take to improve your social media curation and creation
As a small business owner, I've consistently been working with Becky for many years now. During our time working together, she's worn many hats, helping my business with newsletters, blog posts, social media, content creation and Facebook ads. She's well versed in digital marketing and has provided me invaluable expertise in this area. Becky is always on top of things (which I so appreciate!), follows up in a timely manner, asks the appropriate questions and is supportive of everything I do. Becky is not only a great person to work with, she's also become a great friend:)
Susan, FitMama Strong Ottawa
Let’s talk and find the right learning plan for you.
I had the absolute pleasure of collaborating with Rebecca as a writer and content creator, when launching one of our new programs, and I couldn't have been more thrilled with the results. Rebecca's contributions were invaluable in several ways: First and foremost, she has an exceptional ability to distill complex ideas and concepts into a clear and concise program message. What would have taken me hours to articulate, Rebecca effortlessly unraveled, bringing a newfound clarity to our overall program messaging. Which was a god send as we were on a tight timeframe. Rebecca possesses an uncanny talent for swiftly grasping the essence of my tone, my voice, and our brand. That understanding allowed her to effortlessly weave our unique identity into every piece of content she created, delivering powerful and impactful materials that resonated perfectly with our audience (we sold out) I wouldn't hesitate to endorse and recommend working with Rebecca. Her expertise and dedication make her an asset to any project. Rebecca is a remarkable writer and content creator, and her work truly speaks for itself.
Jennifer, tellent
Working with Rebecca gave me the confidence that I needed to branch out in the way I created content for social media, but also long form content (blogs) which I had not yet explored. She gave tools on how to leverage blog content into social media posts, gave tips on post frequency for social media and for blogs and made it all seem manageable. Rebecca's content that she created for La Belle Vie Company was spot on from the start. She has an eye for matching up on aesthetic and vibe. Her blog content that she created for us was also in a voice that emulated our voice, making the transition to our own written blogs seamless. Rebecca was an absolute joy to work with and we have successfully implemented her strategies in our social media and blog posts. Our website also got a much needed facelift based on her feedback.
La Belle Vie Company
A few years into running my business it became clear to me that I couldn’t “do it all”. I hired Rebecca because I was feeling frustrated and overwhelmed by my social media strategy and content creation. I knew how important social media and content creation were to my marketing efforts but they were taking up too much of my time with little return on investment. Rebecca’s expertise helped me to focus my efforts on the type of content to write, how to repurpose it for different platforms, and kept me informed about the ever changing trends on different social media channels. Thanks to Rebecca's guidance, I found a new approach to managing content creation and a social media calendar. Her insights on content repurposing were transformative, allowing me to create multitude of engaging posts from a single narrative. Rebecca's role as a trusted sounding board proved instrumental in refining my strategy and content ideas. She helped me to develop creative content for multi-platform campaigns in half the time it used to take me. Having a cohesive strategy for my social media accounts, blog, and newsletter, allowed me to pursue business growth goals that had previously seemed unattainable. With Rebecca’s support, I was able to cultivate meaningful connections with my clients and followers. If you are looking for an experienced strategist to support your business, Rebecca’s years of experience, as well as her empathetic and kind approach, make hiring her the easiest decision you’ll make this year.
Sara, Sara McConnell Photography
I had the absolute pleasure of working with Rebecca, and I couldn't be more thrilled with the results. I appreciate that she really listens and understands her clients' needs. Rebecca took the time to understand my brand, my goals, and my vision for my social media presence. What truly sets Rebecca apart is her willingness to educate and empower her clients. She took the time to explain the intricacies of social media marketing and provided invaluable insights into the ever-evolving world of social media. Thanks to her guidance, I not only gained a better understanding of social media but also felt more confident in implementing her suggestions. Even though I haven't implemented all of her suggestions yet, I've already seen a significant improvement in my social media presence. Beyond her professional skills, Rebecca is an absolute pleasure to work with. She is responsive, proactive, and always goes the extra mile to ensure that her clients are satisfied. Her passion for what she does shines through in every interaction. I cannot recommend Rebecca enough. If you're looking for someone who takes the time to educate and guide you, Rebecca is the one you need.
Jamie, Good Night Sleep Site (Ottawa)
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